Condoms are no more a taboo as they were 50 years back. Safe sex is no more an advice. It is a responsibility and now being treated as a habit. Advertisements have always played a major role in bringing awareness on various subjects. Safe sex was also pop ...

Consumers are inclined to ignore commercials unless they are eye-catching, colorful or feature a famous celebrity. Another reason is to laugh at the absurdity of a commercial and what they deem is the advertiser’s failings. Some commercials completely ...

Perfume selection has become a complex affair. The aroma is not the only aspect of the perfume that entices consumers. There is also the imagery the perfume conjures, the brand or the star power associated with it. Perfume ads effectively convey perfume†...

Gone are those days when advertisements remained restricted to print and electronic media. Now, social networking sites serve as powerful engines in showcasing your products and services to the world. Although we guess the social network freaks are not ob ...