Logo in Balloons: Google spices up local ads
All balloons won’t look all the same anymore on Google Map. Now local advertisers and marketers can place their logos and other business information, photos, messages, phone numbers, business description on Google’s map based advertising. The logo will be placed inside balloon which marks the marketers’ actual position. And it’s differentiation too. . See, its so easy now…
Few already bought keywords like New York Books, Ralph Lauren New York and have been testing how this local business ad actually works for last few weeks.
Marketers can purchase spots or space through Google AdWords program. Popular search terms though won’t come easy to advertisers; they have to bid for it.
Analysts believe that the informative balloons will help the consumers to contact the advertisers directly.
Is chat and video and click-to-call now on the offing?