If you own a business then you very well understand the importance of marketing. Marketing is a way by which you reach out to people and make new customers. Marketing has been around for a very long time and it has undergone many changes with time. We can say that it has evolved and become more advanced and digital with changing times. However, there are some traditionalists in the firms that still cannot b ...

Advertisements have been since the birth of media. As companies realised the immense power of advertisement to influence the psychology of a consumer, they began to tap it, and since then have come up with the most ingenious methods to sell their product. We, the consumers have seen a time, when advertisements would be flashed for just a second on cinema frames to influence silently our subconscious, and ev ...

What is Net Promoter? The whole concept of Net Promoter is very easy to understand as it is a simple question asked by the company to its customer but the answer to this question can really have a major impact on the success graph of the company. How is that you may ask? Net Promoter happens to be a methodology of asking the customers that how inclined are they to recommend the brand to another person. You ...

Digitalization has completely changed the world and it is getting to every field of work at a rapid pace. People these days cannot imagine their lives without internet as they have their whole lives summed up on the World Wide Web. They use the internet for both personal and professional uses. Search engines are something every internet user uses almost a hundred times each day and every one has an account ...

The world is developing at a very rapid pace and people are eager to learn and adopt new techniques. Digitalization is one development that can be seen all across the world and in every field of work. Now-a-days there is nothing that you cannot do on the internet. People of all age groups use the internet to fulfill their personal and professional commitments. Internet is a wonderful thing as it lets you co ...

  The world of internet is interesting and convenient and that is why more and more people are becoming a part of it every day. People use internet for everything these days like booking tickets, paying bills, chatting to people and even to shop for things. Shopping on the internet is a popular phenomenon today and almost every other person is adopting this method. You can get what you want right at your do ...

Marketing is very essential for every business as it is through marketing that the businesses reach out to people and convince them to buy their products and services. Marketing is an important concept in the business world and it keeps evolving with time. Now that we are highly dependent on the digital means to fulfill our requirements marketing too has gone digital. There are plenty of digital marketing t ...

Internet is a major part of people’s lives these days and most people cannot even imagine a day without using internet. People use the internet for both personal and professional purposes. Marketing is one thing that can be done quite effectively over the internet and more and more businesses and brands are realizing it everyday. Almost every brand today has a website on the internet that does the work of a ...

Consumer brands can generate large amounts of revenue during the time of the holidays but the period can prove to be difficult for other categories of products, like business-to-business brands. Proper benchmarking helps most digital marketers to notice a drop in social-follower engagement during the holidays by measuring the progress of social media. Digital marketers can understand whether they are doing ...

“Techonomy” is the word that is used nowadays due to the widespread adoption of Internet, social and mobile technologies as it has shifted the power from the hands of the producer to the consumer. The consumers now are highly sophisticated and highly connected and know what exactly they want. To stay in the competitive market brands need an integrated digital marketing for consumer engagement and conversion ...